VW Golf. The Great Pretender.

Media: TV

My role: Creative

Agency: DDB London/CD: Jeremy Craigen/Prod: Maggie Blundell/Dir: Patrik Bergh/Partizan

When you choose which car to drive you are, at some level, making a choice about what you want that car to say about you. That was our belief anyway. ‘The Power of Understatement’ came from a long pondering on what choosing a Golf says about you. Quality without showiness. If you work in advertising you probably know someone like the main character in this film.