Switch to iPhone.

Media: Digital

My role: Group Creative Director

Apple/Cr: Alan Buchanan, Brooks Jackson/Dir: Terri Timely/Park Pictures

Create a recognizable digital campaign, sound off, 15sec executions or less, that can deliver every reason why you should switch from Android to iPhone. It was apparently the brief nobody could crack so I was especially proud when we did.

We found out that a major reason many people don’t switch phone brands is because they dread the process. It just feels daunting. They think they’ll lose all their contacts, their music and photos. So a part of this campaign dramatized the truth that iOS has made the process quick and painless.