VW Golf. Fight.

Media: TV

My role: Creative

Agency: DDB London/CD: Jeremy Craigen/Prod: Lucy Westmore/Dir: Ivan Zacharias/Stink

By the time Golf reached it’s fifth generation it was already the best car in its class. So when it came to launching their new model we had the idea ‘the only one to beat is yourself.’ This ad was the second most complained about ad of the year. I can’t remember who came first.