Made on iPad.

Media: Music Video/TikTok/UGC

Role: Group Creative Director

Apple/Cr: Mike Crowe, Rob Messeter, Callum Spencer, Etienne Desclides

One of the last things I did at Apple was to help sell in the ‘Made on iPad’ platform, iPad’s answer to Shot on iPhone. The first creative was a music video for Olivia Rodrigo’s ‘Brutal’, using iPad to create masks that map a moving face. This video and further mask making mayhem have received over 150m views on TikTok.