Lucozade. Laramania.

Media: TV

My role: Creative

Agency: Ogilvy/CD: Steve Dunn/Prod: Celestine Hall/Dir: Fredrik Bond/Sonny

The energetic Lara Croft had been Lucozade’s sponsor for awhile but previous to this the advertising had only ever showed the computer game version of the character. ‘Laramania’ took things to a more surreal level, depicting a world of Lucozade drinkers possessed by the spirit of Lara.