iPhone. Photography.

Being the most popular camera in the world, photography for iPhone was a huge part of the job. Getting great shots from the new cameras, helping exec teams explain new technologies to keynote audiences and commissioning Shot on iPhone work were just some of the things we did. We also devoted a lot of our advertising to new camera features, such as the first piece here: the award-winning Barbers ad for Portrait Mode.

And I was also proud to help start the How to Shoot initiative, a series of very simple, made-for-iPhone tutorials that helped owners be better photographers (examples below). This was hugely popular and is still running today.