iPhone 12 Pro & iPhone 13 Pro. Movies Like The Movies.

Video capability took a leap forward with iPhone 12 Pro so we made that the focus of launch communications. Included here is a big ad and a docu short we made with academy winning DoP Emmanuel Lubezki. With the inclusion of Cinematic Mode in iPhone 13 we continued the theme of making movies that have the quality of real movies. I left Apple before final production on the ‘Detectives’ spot but loved how it turned out.

Cr: Hamish Pinnell, Martha Riley, Mike Crowe, Rob Messeter/Dir: Kim Gehrig/Somesuch

Cr: Ludo Schorno, Martha Riley, Hamish Pinnell/Dir: Emmanuel Lubezki

Cr: Alan Buchanan, Brooks Jackson, Simon Cenamor, Ray Chan/Dir: David Shane/O Positive