iPad. Homework.

Media: Event Film/TV

Role: Group Creative Director

Apple/Cr: Alan Buchanan, Brooks Jackson, Chris King, Jimmy Olsen/Prd: Alison McMahon/Dir: Mark Molloy/Smuggler

Whilst I was there iPad became the fastest growing product at Apple. People started to realize that iPads can do just about anything laptops can do, and a whole lot besides. This ‘Homework’ film was one of my favourites because it set the tone for how we wanted iPad to feel. Joyful. Creative. Human.