Cadbury Wispa. Time Well Misspent.

Media: UGC/Youtube/Social Channels/Website/TV

My role: Creative Director

Agency: Fallon/Cr: Miles Carter, Avril Furness/Prod: Sasha Mantel

In a world of ruthless ambition there is nothing very productive about the eating of tasty chocolate. It is time misspent, but well misspent. Back then internet silliness was in its infancy and this campaign enlisted the help of  adolescent youtubers and other timewasting volunteers to create a neverending array of pointless pursuits in the name of Wispa. This included carrying a massive inflatable to the top of a mountain in Chile.