Cadbury Twirl Bites. The Twirlygig.

Media: TV

My role: Creative Director

Agency: Fallon/Cr: Darren Beresford, Rick Gayton/Prod: Nicola Doring/Dir: Yoann Lemoine/HSI Productions

This was the first ad for Cadbury Twirl in all most two decades and they wanted to come back with a bang. We gave them the ‘Twirlygig’ - a crazy, joyful, twirling machine with the product at the centre. Baffling? A little. But it didn’t go unnoticed. Special mention to the director Yoann Lemoine (of Woodkid fame) who resisted the temptation of cgi and made this thing from the ground up. It actually worked.