An Apple Launch

Role: Group Creative Director

I oversaw over forty product launches at Apple, and advertising was only ever one piece of them. Below are just some of the assets produced for the launch of iPad Pro in 2021, including outdoor, snapshots of the event, a product film, a website and wallpaper designs. As this was the year the Mac’s M1 Chip came to iPad we also created an event film starring Tim Cook as a cat burglar, directed by Doug Liman of Bourne Identity fame.

Cr: Mike Crowe, Rob Messeter, Matt Lawrence, Pete Figel/Dir: Vania & Muggia/Iconoclast

Cr: Hamish Pinnell, Martha Riley, Mike Crowe, Rob Messeter/Prod: Chris Avery/Dir: Doug Liman

can i read this

Every launch required helping plan, write and design the keynote event presentation, including all the slides and accompanying films

An example of one of the many images, designed for both the event and website, to describe technical information about the products.

iPad Pro ‘wallpapers’, for on device and packaging.